What will mobile marketing look like in 2012?

There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies.

When 2011 started most brands and retailers already had a presence in mobile. Whether through SMS, mobile Web, apps or any of the other mobile channels, brands and retailers had one foot through the door.

Read more at Mobile Marketer (posted Jan 04, 2012 ) What will mobile marketing look like in 2012?