The Value of In-Store Consumer Analytics
The Value of In-Store Consumer Analytics
Retailers, imagine having as much insight into your in-store analytics as you do your ecommerce site. Imagine having the power to measure how many customers visit individual store locations, what products they look at, what your in-store promotional effectiveness is, and how long they stay in the store. Envision having unprecedented insight into shopper behavior where 93% of retail sales still occur—in the store.
Digby’s Location Marketing Manager provides deep insight and analytics to help you serve your customers better. Metrics include:
Shopper In-Store Behavior
- Comparison of store locations
- Popular mobile activities
- Time in-store and time of day trends
- Powerful segmentation
Campaign Performance
- Push notification volumes and delivery
- Triggered and announcement analysis
- Offer wallet usage
Watch Localpoint Video