Localpoint Venue Use Case: Geofence Breach
Engagement 1 Geofence Breach
Once a shopper has downloaded the retailer’s branded mobile app to their smartphone, the retailer can send the shopper rich, relevant messages based on location once they breach a geofence. Geofences can be set up by the retailer around a physical store location to offer consumers in the area a promotional offer or alert them to something happening right then in the store to drive traffic, a regional area to alert shoppers of a deal of the day or other strategic locations.
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