StorefrontBacktalk: Making the Case for Pushing Social Media in Stores

Through a special arrangement, presented here for discussion is a summary of a current article from StorefrontBacktalk, a site tracking retail technology, e-commerce and mobile commerce.

How’s this for ironic? Retailers complain about how difficult it is to get shoppers to explore their social media efforts. And yet these same retailers have the almost undivided attention of these shoppers, often for hours every month, in an environment where the retailer has complete control of the surroundings, the store layout and the staff.

Read more at Storefront Backtalk (posted Jan 17, 2012 ) StorefrontBacktalk: Making the Case for Pushing Social Media in Stores