UnderArmour

Under Armour is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories for athletes at all levels. Under Amour partnered with Digby to enable customers to purchase Under Armour products from the convenience of their mobile phones anytime, anywhere. The customized mobile website creates a unique and rich mobile shopping experience from any smartphone including the iPhone, iPod Touch, BlackBerry and Android.

The site features rich product images, complete product descriptions, shop by mens, womens, boys and girls, an option to join the Under Armour e-mail mailing list, a FAQ section, customer service, a store locator, order tracking, customer submitted ratings and reviews, share to Facebook, and a complete, notable site search.

Under Armour’s product search capability was designed with the mobile customer specifically in mind. As the consumer navigates through the site, the product search bar remains positioned at the top of each screen for constant availability. Users are able to search by exact product name, keyword or style number. Results are then automatically returned in order of sales rank with the option of sorting by price, ratings or alphabetical order. An ever-present product search bar and the ability to shop by sorters determined by the customer cut out unnecessary steps and funnel Under Armour shoppers to checkout in as few clicks as possible, increasing transactional rate and customer conversion.

By partnering with Digby, Under Armour has created a more personal and optimal mobile shopping experience for its valuable customers, driving sales, increasing customer acquisition and retention rates and ROI.