Petco

PETCO is a leading national pet specialty retailer, providing products, services and advice that make it easier for its customers to be great pet parents. Digby developed Petco’s mobile optimized website to enable its valuable customers to search, browse and buy Petco products while on the go, at home or in the store.

Petco’s mobile website offers convenient, 24-hour mobile access to thousands of leading pet products with easy-to-navigate browsing, rich product photographs, detailed product descriptions, an ever-present site search, store locator, and an easy, secure checkout.

“Whether in one of our more than 1,000 PETCO stores nationwide or online at PETCO.com, we’re committed to providing our customers with everything they need to be great pet parents in a fun and enjoyable shopping environment. We’re thrilled to provide a whole new level of convenience for our online customers with mobile access to PETCO.com – from anywhere, at anytime.”— PETCO’s Web Strategy Manager Katie Grisko

A key feature of the Petco mobile site, driving customer engagement and sales, is its branded ratings and reviews implementation. Ratings and Reviews are an integral feature on product information pages as many consumers place heavier emphasis on peer reviews than the product description. The ratings and reviews count information is displayed on Petco’s product listing and detail page with a “read more” option linked to a separate comprehensive ratings and reviews page for each product.

Petco’s ratings and reviews provide consumers with the opportunity to share product feedback with both Petco and other Petco shoppers where it matters most: right before checkout. Petco’s ratings and reviews implementation influences purchasing behavior by driving sales, minimizing product returns, and increasing customer loyalty. In addition, Petco learns valuable consumer insights into how customers buy and what they are looking for.

To visit the Petco mobile website on your mobile device, visit www.petco.com.