Golfsmith

Golfsmith International Holdings, Inc. based in Austin, Texas, is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 75 stores across the United States, through its Internet site and from its assortment of catalogs. Digby developed the mobile shopping experience for the company’s mobile website and iPhone App which went live in earlier this year.

“As we continue to innovate, our new mobile web and iPhone/iPod Touch app offering provides our customers with the most innovative and seamless purchasing experiences,” said Marty Hanaka, Chairman and CEO. “We’re making shopping for golf and tennis equipment easier than ever before right from your phone with rich product imagery, videos and special offers from Golfsmith.”

Golfsmith wanted to create a space for loyal Golfsmith customers to go to experience a truly optimized mobile shopping experience from anywhere they were at anytime of the day or night. And while the mobile site delivers a unique, convenient shopping experience, Golfsmith wanted an app so rich that consumers would find it beneficial and helpful whether in store, at home or on the go.

To execute these goals, Golfsmith partnered with Digby to implement a groundbreaking, customized user experience through an iPhone/iPod Touch app to bring to life all the requirements that drive awareness, engagement and sales. Like the Golfsmith mobile optimized website, the app includes rich product images, detailed product descriptions, ratings and reviews, store locator, order status, customer support, email, shop by category, deals of the week, secure checkout and an ever-present search bar at the top of each screen always delivering relevant products.

The rich application also successfully introduces and aggregates many new elements that are quickly becoming necessary for a truly optimized mobile shopping experience including: floating promotional banners dynamically controlled by Golfsmith in real time that feature special limited-time-only offers and exclusive product deals, “tabbed” product description pages to navigate between product information and ratings and reviews, product video integration directly from the item pages that features a product expert demonstration, and the ability to buy gift cards and create wish lists.

This innovative rich application solves for many elements that are fundamental to a successful mobile strategy. The dynamic promotional offerings help drive frequency after download so users will become accustomed to opening the application regularly to see new promotions. The video integration helps drive engagement, which is also a cornerstone of a successful rich application strategy and will effectively shape the future of mobile retail applications. And, the integrated product display pages that present product information along with ratings and reviews deliver the product and social content that customers seek while considering a purchase. These features drive usage when the customer is on the go as well as when they are in one of Golfsmith’s many retail stores or when shopping by catalog.

To visit Golfsmith mobile website on your mobile device, visit www.golfsmith.com.

To download the Golfsmith Mobile iPhone App, click here.