Cabela’s

Cabela’s is a leading specialty retailer, and the world’s largest direct marketer of, hunting, fishing, camping and related outdoor merchandise. When Cabela’s decided it was time to make their shift into mobile, they chose Digby as their strategic partner to provide their valuable customers with the ability to search, browse and buy Cabela’s products whether at home, on the go or in the retail store.

“We have a long history of providing our customers with great gear through our catalogs, retail stores and, since 1998, an industry leading e-Commerce site,” said Derek Fortna, Internet Marketing Manager for Cabela’s. “We are very excited to expand into mobile so our loyal customers can now access our great products, services and information anytime, anywhere from the palm of their hands.”

The mobile optimized website and rich apps feature key elements including: large, rich product images, detailed product descriptions, a complete site search, shop by category, store locator, access to Cabela’s CLUB visa and their full ecommerce site, an FAQ, and ratings and reviews. Cabela’s well-implemented mobile strategy is designed to be a long-term, strategic success.

With Cabela’s iPhone and Android apps, consumers can now use their smartphones to help with their in-store purchase decisions through the apps’ barcode and QR code scanning features. Consumers looking to read a more detailed product description, see customer submitted ratings and reviews, or even view product or promotional videos can scan the in-store item’s barcode or QR code from within the Cabela’s branded rich app.