Brooks Brothers

America’s oldest retailer, Brooks Brothers was the first to offer ready-to-wear clothing and has remained throughout history an iconic, leading retail brand. Brooks Brothers chose Digby to partner with to design, develop and manage a mobile optimized website to leverage the capabilities of today’s smartphones while simultaneously extending the traditions and values the company has held for nearly two centuries.

Brooks Brothers’ strategic move into mobile was designed to create an exceptional and engaging mobile shopping experience for customers, allowing them to search, browse and buy Brooks Brothers’ products while at home, on the go and in the retail store.

“Brooks Brothers has been a fashion and retail innovator since our founding in 1818. We realize and understand the emerging importance of mobile and being able to access leading products anytime, anywhere and we want our loyal customers to be able to take full advantage of that through an engaging mobile experience.”— Brian Dean, Vice President, Direct at Brooks Brothers

Key features of the Brooks Brothers’ mobile optimized website include: rich product photographs with multiple color images, complete product descriptions, shop by category for men, women, boys and girls, store locator, email signup, order tracking, complete site search, ratings and reviews, promotional offers, share to Facebook, and email a friend.

Brooks Brothers has enabled a mobile channel that drives brand awareness, increases customer acquisition and loyalty, and overall, promises to be a long-term strategic success.