Godiva Case Study

Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for 80 years.

When it came time to continuing the tradition of innovation and excellence in the mobile channel, Godiva Chocolatier turned to Digby to launch the Godiva Mobile initiative. Godiva Mobile was designed to overcome the inherent shortcomings of mobility as a way to purchase goods and build intimate customer relationships. A device-resident application, Godiva Mobile includes Godiva's best selling products and can integrate with other applications on a BlackBerry smartphone, including the address book and mapping applications. The result is a transformative user experience that allows consumers to purchase products by simply scrolling and clicking.

Godiva Mobile includes:

• Quick access to Godiva Chocolatier's most popular products.
• The ability to complete a shopping transaction in less than thirty seconds.
• Rich product descriptions and full-color images.
• Address book integration, allowing users to ship with just a few clicks.
• A "One-Touch Store-Locator" that uses GPS or cell-towers to automatically identify stores close to the user's location.
• Secure transactions and password protected buying.

"This is a perfect complement to our boutiques, catalog and website. We've been exploring the market for several months, and believe that mobile commerce is emerging as a truly viable fourth channel." Kim Land, VP of Direct to Consumer, Godiva Chocolatier