Wi-Fi for In-Store Mobility: Engage Customers and Protect the Store
Aruba partner and mobile commerce leader Digby enables retailers to offer a rich and personalized shopping experience to its customers with smartphone applications. Performance and location intelligence available through Aruba’s Wi-Fi improve application responsiveness and increase the relevance of offers made to customers inside the store. Digby integrates with back-end retail systems and the Aruba Wi-Fi to receive and enable live catalog information, product images, transactional information, social engagement and analytics in a secure, enterprise-grade environment. Consumers can also share and receive feedback on products through Facebook, Twitter and e-mail.
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