Why Offering Both a Mobile Optimized Web Site & Rich App(s) Creates The Most Value For Your Consumers

Retailers who have strategically implemented Mobile as a new channel, creating unique experiences that are completely different from their ecommerce website (vs. hardcoding mobile to the ecommerce site) have focused on a mobile optimized web site and a rich App(s). While the majority of retailers first enable a mobile website optimized to reach the broadest audience, many then follow with the deployment of a rich app(s) within 1-6 months to build a more personal and exclusive relationship with their customers, leading to the highest form of long-term success. Here are the benefits to each.

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