It’s (Already) Beginning to Look a Lot Like (a Mobile) Christmas!

As consumers begin to contemplate gift shopping for the holidays, mobile commerce will likely have a significant impact on their decisions on where and how to make their purchases. Retailers should adapt to their customers’ behavior and begin to prepare for this increasing popular new channel—if they haven’t already. If you are a retailer, and have not considered going mobile yet before the holidays or for 2011, perhaps the following trends might sway your decision.

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