What do brands expect from mobile this year?

Executives from brands agree that mobile payments, location, ticketing and incorporating mobile into a 360-degree marketing effort will be pivotal in 2012.

Mobile Marketer asked four brands what they expect to be the next big thing in mobile for 2012. Here is what they said:

Read more at Mobile Marketer (posted Feb 01, 2012 ) What do brands expect from mobile this year?