The SoLoMo Manifesto: A New Era in Media and Marketing

Social. Local. Mobile. These are the sweeping trends in marketing today and for the foreseeable future. In terms of media consumption, they’ve come to dominate consumer attention. In terms of targeting and communication, they’ve opened dynamic new channels. In terms of data and measurement, they are nothing short of revolutionary. And in terms of technology, they are disrupting entire industries. While each is a powerful force unto itself, the focus of The SoLoMo Manifesto is on their nexus.

Read more at Max Gladwell (posted Jan 23, 2012 ) The SoLoMo Manifesto: A New Era in Media and Marketing