Social Commerce: The New Era of E-Comemrce – Part I

As mobile technology and social media rapidly converge, retailers are faced with a seemingly infinite number of ways to unite with customers who are continually connected, browsing, comparing and buying.
This convergence has facilitated the development of the next evolution of online shopping: social commerce. Retailers selling through social media may generate as much as $3 billion in the U.S. by the end of 2012 ― but that’s loose change compared to the $14 billion projected by 2015. Worldwide, social commerce is expected to explode from $9 billion in 2012 to a whopping $30 billion by 2015, according to Booz & Company, a global management consulting firm.

Read more at Retail TouchPoints (posted Jan 31, 2012 ) Social Commerce: The New Era of E-Comemrce – Part I