Pew: 52% Use Mobile While Shopping

By all indications, mobile traffic and m-commerce made impressive gains during the holiday season as a growing number of people turned their handsets into personal shopping assistants. New research from the Pew American & Internet Life Project further highlights that trend, showing that more than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions.

Read more at MediaPost (posted Jan 30, 2012 ) Pew: 52% Use Mobile While Shopping