Most apps fail to communicate after download

Shortly after I joined this company, I went through the top 100 retailers by revenue and downloaded every iPhone application I could get my hands on.

Incidentally, 54 of the 100 top retailers currently have brand apps, give or take a few who have more than one brand and therefore more than one app. That is a lot of apps from retailers on one phone. I have a multitude of others from branded manufacturers, airlines, hotel chains, banks and insurance companies.

Read more at Mobile Marketer (posted Feb 16, 2012 ) Most apps fail to communicate after download