Mobile-optimizing St. Valentine’s Day emails crucial to spontaneous transactions

Since many luxury brands are sending emails with gift ideas and promotions to their most loyal customers, it only makes sense that marketers should optimize the messages for mobile to entice impulse buys this St. Valentine’s Day.

Brands whose Valentine’s Day campaigns are centered around online transactions need to ensure that the messages their customers receive are timely and can be viewed on almost any device. Messages sent to consumers checking email on their smartphone on-the-go or tablet users lounging on the couch have a better click-through rate and, along with that, mobile commerce or ecommerce transactions.

Read more at Luxury Daily (posted Feb 02, 2012 ) Mobile-optimizing St. Valentine’s Day emails crucial to spontaneous transactions