Mobile bar code scans increase 300pc year-over-year

Mobile bar code scanning saw a 300 percent increase in 2011 compared to 2010, according to a new study from Scanbuy.

Scanbuy’s trend report for the fourth quarter of 2011 focused on how publishers and marketers are using mobile bar codes and found a substantial increase in consumer packaged goods brands using QR codes to elevate their campaigns. The study also broke down mobile bar code statistics for users, including age, location and time.

Read more at Mobile Marketer (posted Feb 02, 2012 ) Mobile bar code scans increase 300pc year-over-year