How to master “in the moment” mobile marketing

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagement need not apply. Effective mobile marketing strategies accentuate the unique strengths of the medium and must work to solve the numerous elements of variability associated with marketing in the moment. The mastery of managing this volatility will prove to be of great worth as the opportunity to engage consumers in a contextually relevant manner, based on knowledge of both time and space, with campaigns that provide increased interaction and social relevance, is unrivaled in any other communications medium.

Read more at iMediaConnection (posted Feb 14, 2012 ) How to master “in the moment” mobile marketing