Everyone except grandma is comparison shopping via mobile, study finds

Grandma and grandpa may not be doing it, but the rest of us are — and quite frequently at that. Of course, we’re talking about the growing phenomenon of using a cell phone while shopping in stores to look up product prices or reviews.

More than half of all adult cell-phone owners (52 percent) used their phone to either phone a friend, look up product reviews online, or comparison price shop during a 30-day holiday shopping period, according to Pew Research Center, a highly respected nonprofit center that studies the impact of the Internet on people and the world at large.

Read more at Mobile Beat (posted Jan 31, 2012 ) Everyone except grandma is comparison shopping via mobile, study finds