Daily Dose of iQ: The ROI of Social Commerce

“With mobile and social quickly emerging as the new consumer focal points, retailers need to fully understand these channels to develop a cross-channel strategy that maximizes the strengths and potential ROI of both,” wrote Hillary Prey of TheMobileRetailBlog.com (Jan. 24).

Prey provided the following stats to outline this potential:

Twitter has 175 million users and counting.
Facebook has over 500 million users and counting.
People spend over 700 billion minutes a month on Facebook.
Since social plug-ins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day.
Over 250 million users engage with Facebook monthly through external website.
Over 200 million users access Facebook via mobile phone.

Read more at iQmetrix (posted Feb 02, 2012 ) Daily Dose of iQ: The ROI of Social Commerce