56pc of smartphone owners plan to use device during the Super Bowl: IAB

Fifty-six percent of smartphone owners said they planned to use their device while watching the Super Bowl XLVI, according to a new report from IAB.

In the “Super Bowl goes mobile” report, the IAB looked at the habits of United States mobile device owners who planned to use their device as a second screen during the game. In particular, the study looked at which mobile activities will be most used during the game.

Read more at Mobile Marketer (posted Feb 03, 2012 ) 56pc of smartphone owners plan to use device during the Super Bowl: IAB