The Popcorn Factory Pops Into Mobile Commerce Through Collaboration With Digby

LAKEFOREST, IL and AUSTIN, TX – September 14, 2010 – The Popcorn Factory®, known as the “popcorn authority” due to their impressive collection of crowd-pleasing gifts and great-tasting snacks, announced today the launch of a mobile optimized website that creates a rich and unique experience for customers to easily and conveniently purchase products from their mobile device. Through Digby’s Mobile Commerce Software Platform, The Popcorn Factory is enabling mobile as a strategic 4th channel by first offering a mobile optimized website – with iPhone, Blackberry and Android applications to be added at a later date.

The Popcorn Factory Mobile experience will allow customers to quickly research and purchase items when they visit www.thepopcornfactory.com on popular mobile devices including the iPhone/iTouch, BlackBerry and Android. Key features of the new mobile website include: rich product photographs, complete product descriptions, category navigation, email and a complete site search.

“We are excited to bring the delicious gifts from The Popcorn Factory onto today’s most popular mobile devices,” said Alan Petrik, Chief Operating Officer of the Popcorn Factory. “Working with Digby has given us the opportunity to create a wonderful shopping experience for our customers through a mobile optimized website and rich user-friendly applications.”

With more than 65 million smartphones expected to ship this year alone, the trend of consumers buying via their mobile devices – anytime and anywhere – continues to grow exponentially.

“The Popcorn Factory is offering their customers the best mobile customer engagement experience that showcases their fabulous gifts and snacks,” said Dave Sikora, President and CEO of Digby. “The strength of our platform will give them the ability to reach many new customers via the mobile optimized website and create a very personal relationship with their most loyal customers through the mobile Apps.”

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About The Popcorn Factory
For more than 30 years, The Popcorn Factory has been the “popcorn authority” with our impressive collection of crowd-pleasing gifts and great-tasting snacks. We start with the finest corn grown right here in the USA and transform each kernel into premium popcorn using 100% corn oil and infusions of the very tastiest flavors. The Popcorn Factory pops over 1 million pounds of popcorn per year in many great tasting gourmet flavors. For more information, visit us at www.thepopcornfactory.com

About Digby
Digby is the leading provider of mobile commerce and mobile customer engagement designed specifically for retailers, delivering rich and unique mobile experiences for today’s consumer – anytime, anywhere. The Digby Mobile Commerce Software Platform is a fully-managed suite of applications designed for the iPhone/iTouch, iPad, Blackberry and Android that empowers retailers to optimize their mobile strategy, unifying the web, in-store and catalog channels. Using the Digby mobile commerce platform, retailers can easily enable mobile as a strategic channel, extending their brand to drive incremental revenues. Led by software and wireless industry veterans, the privately-held company is headquartered in Austin, Texas. For additional information, please visit www.digby.com.