Orvis Extends its Sporting Traditions To The Mobile World Through Partnership With Digby

SUNDERLAND, VT and AUSTIN, TX – October 5, 2010 – The Orvis Company today announced the launch of a mobile optimized website that creates a rich and unique shopping experience. Now, customers can easily and conveniently purchase the finest items and services available from Orvis on their mobile device – anytime and anywhere. Through Digby’s Mobile Commerce Software Platform, Orvis’ mobile channel complements their e-Commerce website, catalogs, and stores. Orvis’ mobile channel now reaches all 60 retail locations in the U.S. and UK and 350 Orvis dealers worldwide.

“For more than 150 years, our name has stood for outdoor traditions, quality and customer satisfaction,” said Phil Young, VP e-Commerce, Orvis. “Now we are enhancing that tradition by offering convenience to our customers who want to stay connected with us when mobile. This is a strategic path for us to deliver a world-class mobile offering to our customers.”

The new Orvis Mobile experience empowers customers to easily research and purchase items from their mobile devices including iPhone, iPod Touch, BlackBerry and Android when they visit www.orvis.com. Key features of the Orvis Mobile experience include: Rich imagery; easy to navigate Categories including Men’s, Women’s, Fly Fishing, Hunting, Travel, Dogs, and In-Season Savings; complete Product Descriptions; Ratings and Reviews; Store Finder; Site Search; and many Support features.

“Orvis has a long history of excellence in delivering award-winning products, services and customer satisfaction and we wanted to ensure we created that same experience for Orvis Mobile,” said Dave Sikora, President and CEO of Digby. “With the strength of our Mobile Commerce Platform and the exponential growth in consumers using smartphones to buy products and services, Orvis is taking a leadership position by extending their sporting traditions to the Mobile World.”

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About The Orvis Company
Founded in 1856, Orvis pioneered the mail order industry in the United States and operates a chain of retail stores in the U.S. and England – including its flagship store in Manchester, VT – and maintains a network of over 350 dealers worldwide. Orvis donates five percent of pre-tax profits each year to protecting nature, supporting communities and advancing canine well-being. You can read more about Orvis at www.orvis.com.

About Digby
Digby mobilizes retailers by helping them take a strategic approach to mobile commerce – delivering rich and unique mobile experiences for today’s consumers anytime and anywhere. The Digby Mobile Commerce Software Platform is a fully-managed suite of applications designed for iPhone/iPod Touch, Blackberry and Android devices that empowers retailers to optimize their mobile strategy, unifying the web, in-store and catalog channels. Led by software and wireless industry veterans, the privately-held company is headquartered in Austin, Texas. Please visit www.digby.com.

Media Contacts:
Catherine Seeds and Caitlin McClaugherty
Ketner Group (for Digby)
1.512.794.8876
digbyPR@ketnergroup.com