Digby Retail Partners See Up To 600% Increase in Black Friday and Cyber Monday Multichannel Mobile Commerce Sales

Mobile retail metrics in sales, store locators and unique visitors skyrocket for Digby retail partners during the first holiday shopping weekend

Austin, TX—November 30, 2011—Digby, the leading provider of multi-channel mobile commerce and engagement for more than 50 top retail brands, saw significant growth year over year across all important mobile retail metrics through their branded mobile websites and rich apps during the Black Friday and Cyber Monday weekend. Comparing 2010 and 2011 results, year-over-year highlights across select merchants hosted on the Digby Mobile Software Platform included:

• “Mobile Commerce Sales” increased up to 684% with the average being 204%
• “Store Locator Visits” increased as much as 2,042% with the average being 1,506%
• “Average Order Value” was as high as $228 with the average being $102
• “Unique Visitors” increased as much as 218% with the average being 147%

More and more, consumers are becoming comfortable using retailers’ mobile optimized websites and rich apps for iPhone, Android and BlackBerry devices. It makes it easy for them to search, browse and buy, to find the closest retail location and also when in the store to scan products to see product details, ratings and reviews, and product videos. This new paradigm is completely transforming how retailers engage with consumers to drive sales, increase customer loyalty and learn through mobile analytics to serve them better.

“Multichannel mobile engagement for top retailers went through the roof this holiday season as shoppers en masse used their smartphones as a shopping companion when at home, when mobile or when in the store,” said Dave Sikora, President and CEO of Digby. “It proves out the multi-channel nature of mobile, and we expect these significant growth rates to continue throughout the holiday season and into next year as mobile is rapidly becoming the way that consumers engage with their favorite brands across all channels.”

Digby’s specific retail metrics support overall industry predictions for the holiday weekend as InMobi forecasted that almost 60 million consumers will have shopped on their phones Black Friday and Cyber Monday. PayPal predicted that 67% percent of consumers plan to make a purchase via mobile this holiday season.

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About Digby

Digby mobilizes retailers by helping them take a strategic approach to multi-channel mobile engagement, delivering a unique retail branded experience for the mobile Web and rich Apps for today’s consumers whether they are at home, on the go, or in the retail store. Powered by the Digby Mobile Commerce Software Platform, Digby delivers a fully-managed suite of applications designed for iPhone/iPod Touch, BlackBerry and Android devices that empowers retailers to optimize their mobile strategy and unify their web, in-store and catalog channels. Solely focused on the retail channel since 2006 and with more than 50 top retailers already enabled including Bed Bath and Beyond, Toys “R” Us, The Home Depot, Wet Seal, Godiva, Brooks Brothers, Golfsmith, Orvis and many more, Digby is the leading provider of mobile commerce and in-store engagement for retailers. Learn more about us at www.digby.com.

Media Contacts:
Catherine Seeds and Caitlin New
KetnerGroup (for Digby)
1.512.794.8876
digbyPR@ketnergroup.com