TouchPoints TV: Dave Sikora, Digby

Sikora talks about Digby’s new Localpoint platform, designed around the mission of “mobilizing retailers and building out a robust mobile strategy,” he notes. The Localpoint platform extension features three primary characteristics: venue, outreach and analytics. “Our high-level goal is to give retailers the control to engage with their customer when they enter the store.”

Read more at Retail TouchPoints (posted Feb 01, 2012 ) TouchPoints TV: Dave Sikora, Digby