Seven Steps For Long-Term Mobile Success

As mobile commerce changes the way consumers are discovering, buying and interacting with retailers, it’s quickly becoming the strategic “fourth channel.”
A successful mobile strategy requires an investment of time and resources and some long-term thinking, but the payback is an increase in revenue, branding and customer loyalty. Once your mobile channel is live and available for consumers to interact with, here are seven steps to ensure that it is a long-term success:

Read more at Multichannel Merchant (posted Feb 22, 2011 ) Seven Steps For Long-Term Mobile Success