Retailers need mobile in-store presence to keep up: NRF exhibitors

Dan Lowden, vice president of marketing at Digby, Austin, TX
We are rolling out a new service called Localpoint that lets retailers offer location-based offers and deals that reward a consumer for coming into a store.

It puts retailers on the offense of giving consumers an option to shop in-stores.

Phase one of our mobile commerce solutions included mobile Web sites, and now we are giving retailers another way to engage with their consumers while in-store.

Read more at Mobile Marketer (posted Jan 17, 2012 ) Retailers need mobile in-store presence to keep up: NRF exhibitors