Digby In The News
Digby Recognized by Leading Analyst Firms
Digby a 2009 "Cool Vendor in CRM Sales"
AUSTIN, TEXAS – August 19, 2009 — Digby, the leading mobile commerce solution provider for retailers, announced that it has been selected by Gartner as one of four "Cool Vendors in CRM Sales" for 20091. Additionally, ABI Research ranked Digby in its Top 8 Mobile Commerce (Non-NFC) Vendor Matrix2. With the Digby Mobile Commerce Suite, retailers can quickly and easily extend their current e-Commerce business to the emerging mobile channel with storefronts for the mobile web as well as on device-rich application storefronts for smartphones including Apple iPhone, BlackBerry and Android.
According to the Gartner report, "Interest in access to customers' mobile phones is extremely high, with significant numbers of vendors seeking to capitalize on this tread, in an extremely competitive environment. Additionally, many organizations wonder what the best approach is to ensure that they can sell via a customer's phone."
"Multichannel retailers recognize that mobile represents a new channel offering a variety of unique opportunities to stay connected with their customers," said Dave Sikora, CEO of Digby. "We open up the mobile channel for retailers by removing the complexity of developing software for multiple handset platforms and enabling quick time-to-market with advanced technologies. Our recent update to the award-winning Digby Mobile Commerce Suite further extends a retailer's capabilities in the mobile channel."
According to ABI Research, "Digby, which creates mobile commerce websites and downloadable mobile commerce applications for merchants, is well positioned to help merchants in the rapidly growing mobile Internet shopping boom."
With the Digby Mobile Commerce Suite, retailers can quickly launch new mobile storefronts for the mobile web as well as native applications for a variety of smartphones including Apple iPhone and iPod Touch, BlackBerry and Android, without having to reinvest in infrastructure. This combination of a rich application for smartphone users with broader access for mobile-browsers is unique to the Digby Mobile Commerce Suite and maximizes a retailer's return on investment by delivering its mobile storefront to virtually all connected handheld devices. Retailers gain access to mobile commerce technology and expertise as Digby creates, produces and manages the branded, turnkey mobile commerce solution.
The newest release of the Digby Mobile Commerce Suite extends the mobile channel with:
- Expanded platform support for Apple iPhone and iPod Touch, Google Android and Mobile Web in addition to BlackBerry
- Context Sensitive Catalog Content providing customized catalog content based on user device type, location or other criteria
- Integrated Mobile Marketing Capabilities that integrate with mobile marketing platforms such as Sybase 365 SMS Ad Exchange
"Providing the best shopping experience for our customers is extremely important to us, regardless of the channel," said Kim Land, Vice President of Direct-to-Consumer, Godiva Chocolatier. "The Digby Mobile Commerce Suite delivers an optimal experience with advanced functionality across all major platforms. Our customers can now buy premium Godiva products from any connected handheld device, or find a nearby Godiva boutique with a single click from the Godiva branded mobile storefront. Mobile commerce enabled by Digby has expanded our vision of multichannel selling."
The Digby Mobile Commerce Suite is a Software-as-a-Service platform designed to allow retailers to quickly and easily extend their current e-Commerce infrastructure to the mobile channel. Retailers have access to branded and customized storefronts for the mobile web in addition to downloadable storefronts for all major smartphone platforms. The result is a transformative user experience that enables consumers to easily search for merchandise and complete transactions right from their mobile phone.
The Digby Mobile Commerce Suite includes many customer-inspired features such as:
- Quick access to a retailer's most popular products
- Rich product descriptions and full-color images
- Address book integration including the ability to input shipping information with just a few clicks
- A "One-Touch Store-Locator" that utilizes GPS or celltower location to automatically identify stores near the user's location; this capability can link to on-device mapping software as well as store inventory systems to provide location-dependent product locators
- Secure transactions and password-protected purchasing
- Seamless integration with existing backend cataloging and order insertion systems
About Digby
Digby is the premier mobile commerce solution provider powering the mobile channel for top retailers. The award winning Powered by Digby platform delivers an optimized shopping experience with both web and application based mobile storefronts that include easy search, browse and purchase capabilities, personal information integration, secure wallet and location based service functionality. Led by software industry veterans, the privately held company is headquartered in Austin, Texas. For additional information, please visit www.digby.com.
*Citation
1 About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.
2 About ABI Research's Mobile Commerce (Non-NFC) Vendor Matrix
To view a chart showing the rankings of the "top eight" firms in this Vendor Matrix, please visit ABI Research. Registration on the ABI Research website (free) is required. Access to the rankings and profiles of all companies surveyed is available to clients of ABI Research. This Vendor Matrix forms part of ABI Research's Mobile Money Research Service.
ABI Research provides in-depth analysis and quantitative forecasting of emerging trends in global connectivity. From offices in North America, Europe and Asia, ABI Research's worldwide team of experts advise thousands of decision makers through research and advisory services in seven key practice areas. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
