Whitepapers
Location Analytics: A New Discipline at the Intersection of the Digital and Physical Worlds
Location Analytics, or the pairing of digital activity with physical world context, is likely to be the most important field in digital analytics over the next decade.
How to Drive Customers to Your Stores and Increase Loyalty through Location-Enabled Technology
As the number of Americans with smartphones passes the halfway mark this year, retailers have an opportunity to directly engage with their customers and go on the offensive against “Showrooming,” a trend in which consumers use their smartphones in a store to scan the barcodes of products to find better deals on Amazon or at a nearby competitor’s location. It is clear that retailers must go on the offensive against showrooming and find new ways to market to consumers and harness the power of mobile phones.
How to Own the Customer Experience in the Store by Engaging with Shoppers through Your Branded App
The need for retailers to develop a rich, unique mobile shopping experience through a branded mobile optimized website and rich app enabling consumers to easily and conveniently search, browse and buy anytime and anywhere was the first step in a mobile strategy.
Retail Mobility: Laying the Right Foundation for Long-Term Success
The smartphone is quickly becoming the always-present, always-on portal to the modern shopper, both as smartphone usage grows and as it gets more sophisticated.
Convergent Commerce: How Mobile, Ecommerce, Catalog and In-store Channels are Converging
As smartphone growth soars to over one billion users worldwide by 2014, the adaptation of mobile devices as a new consumer focal point so that they can search, browse and buy from home, when mobile or in-store gives retailers the opportunity to engage with their customers anytime and anywhere. To adapt, retailers need to focus on and adopt a mobile cross-channel strategy that integrates their sales channels to provide a seamless shopping experience to the consumer.
How to Create a Great Retail Mobile App Experience
Retailers’ question of whether or not to create a mobile optimized user shopping experience was thoroughly answered and validated in 2010 as both Smartphone users and mobile commerce transactions soared to unprecedented levels. The big question of 2011 is how to create a retail mobile application(s) that will enable cross-channel marketing and sales, increase customer conversion and drive brand awareness to ensure the mobile optimized channel is a long-term strategic success.
Trends Show Shopping for Apparel is Quickly Becoming a Mobile Activity
In a world where everything’s due date seems to be yesterday, Mobile is quickly emerging as the solution. Mobile commerce saves consumers time by empowering them with the ability to search, browse and buy in 60 seconds or less, and provides shoppers with a wealth of knowledge about a product through ratings and reviews.
Wi-Fi for In-Store Mobility: Engage Customers and Protect the Store
Aruba partner and mobile commerce leader Digby enables retailers to offer a rich and personalized shopping experience to its customers with smartphone applications.
7 Steps to Ensure your Mobile Channel is a Long Term Success
Mobile represents a fundamental shift in the way consumers are discovering, buying and interacting with retailers. The mobile “tide” is moving fast, and retailers need to think strategically to ensure that their mobile channel is a long-term success and to …
Why Offering Both a Mobile Optimized Web Site & Rich App(s) Creates The Most Value For Your Consumers
Retailers who have strategically implemented Mobile as a new channel, creating unique experiences that are completely different from their ecommerce website (vs. hardcoding mobile to the ecommerce site) have focused on a mobile optimized web site and a rich App(s). …