The smartphone is quickly becoming the always-present, always-on portal to the modern shopper, both as smartphone usage grows and as it gets more sophisticated. Continue reading →

As smartphone growth soars to over one billion users worldwide by 2014, the adaptation of mobile devices as a new consumer focal point so that they can search, browse and buy from home, when mobile or in-store gives retailers the opportunity to engage with their customers anytime and anywhere. To adapt, retailers need to focus on and adopt a mobile cross-channel strategy that integrates their sales channels to provide a seamless shopping experience to the consumer. Continue reading →

Retailers’ question of whether or not to create a mobile optimized user shopping experience was thoroughly answered and validated in 2010 as both Smartphone users and mobile commerce transactions soared to unprecedented levels. The big question of 2011 is how to create a retail mobile application(s) that will enable cross-channel marketing and sales, increase customer conversion and drive brand awareness to ensure the mobile optimized channel is a long-term strategic success. Continue reading →

In a world where everything’s due date seems to be yesterday, Mobile is quickly emerging as the solution. Mobile commerce saves consumers time by empowering them with the ability to search, browse and buy in 60 seconds or less, and provides shoppers with a wealth of knowledge about a product through ratings and reviews. Continue reading →

Aruba partner and mobile commerce leader Digby enables retailers to offer a rich and personalized shopping experience to its customers with smartphone applications. Continue reading →

Mobile represents a fundamental shift in the way consumers are discovering, buying and interacting with retailers. The mobile “tide” is moving fast, and retailers need to think strategically to ensure that their mobile channel is a long-term success and to … Continue reading →

Retailers who have strategically implemented Mobile as a new channel, creating unique experiences that are completely different from their ecommerce website (vs. hardcoding mobile to the ecommerce site) have focused on a mobile optimized web site and a rich App(s). … Continue reading →

Mobile commerce is here and now. The continued significant growth and use of smartphones is giving retailers the opportunity to offer customers a rich mobile shopping experience. For retailers who look at mobile commerce as a strategic new channel, offering … Continue reading →

As consumers begin to contemplate gift shopping for the holidays, mobile commerce will likely have a significant impact on their decisions on where and how to make their purchases. Retailers should adapt to their customers’ behavior and begin to prepare … Continue reading →