Digby Localpoint® Mobile Platform
The Digby Localpoint® Platform harnesses the power of location to provide retailers and brands with powerful tools for enabling digital, real-time engagement in and around real world locations, all through the consumers’ mobile devices.
Localpoint pairs powerful location detection with a contextual engagement engine and best-of-breed notification capabilities to help make branded mobile applications more intelligent, relevant, and engaging.
Localpoint is composed of a lightweight SDK that is easy to embed in your apps for iOS and Android and a web-based console that provides intuitive setup, management, and analytics across your app installbase.
The Value of Right Place, Right Time
Localpoint allows marketers to communicate and engage with customers at precisely the right place and the right time with the right message. Composed of three modules, Localpoint allows brands to achieve their omni-channel goals.
Analytics
Drive foot traffic to your locations by sending contextual messages to app-holding, customers when they are near your stores or other locations relevant to your brand. The right message to the right person at the right place and time captures shoppers’ attention, increasing store visits & average order value.
Outreach
Take control of the mobile experience in your place of business by engaging consumers through Venue. By turning your loyal customers’ mobile devices into shopping companions, brands can finally directly influence shoppers’ purchase decision & enhance overall customer satisfaction.
Venue
Web-style analytics for the physical world track customer visits, dwell time & pathing between locations that inform associate scheduling, shopper marketing & operations. Campaign Analytics including foot traffic conversion give marketers unprecedented insight into how campaigns affect store results.
How Localpoint Does It
Here are some of the key technology components in the Localpoint platform that powers Venue, Outreach, and Analytics:
Location Detection
Patent-pending algorithm handles adaptive location detection out of the box, maximizing accuracy using multiple device mechanisms while minimizing battery use and protecting user privacy.
Location Management
Geofence setup, organization, and management is easy to do granularly or in bulk, via the Localpoint Console or API.
Contextual Subscription
Extend location detection to write you own custom location-based experiences and trigger custom responses based on location arrivals, departures, and more.
Dashboards and Reports
Understand customers’ movement through the physical world the way you understand them on the web. Dashboards and reporting allow you to learn more about your customers and your locations based on visit volume, visit frequency, occupancy, and dwell time.
Pull, and Push Campaign Management
Broadcast meaningful and target notifications and rich messages, or even better, allow those messages to be triggered by the activities of the app user.
Ready for Integration
The Localpoint Console is a simple and intuitive way to manage Localpoint, but because our goal is to become an integrated part of your overall enterprise technology footprint, we’ve built the ability to do nearly everything in the platform without ever touching it.
Learn about Localpoint, Learn from Digby
Our experienced team of Customer Success Managers, Consultants, and Developer Support Staff is ready to get your enterprise on the road to learning about how to bring context and messaging to your app, and you can request an invitation to test drive the technology.