Digby Localpoint™ Analytics

Digby Localpoint Analytics deepens the understanding of mobile consumer behavior around and within specific locations, all through the retailer branded app. It provides web-style analytics on brand and consumer engagement within the store so brands can, for the first time, gain valuable insight into these in-store behaviors to serve their customers better in the future. From Localpoint Analytics, brands can uncover a whole trove of web-style analytics about activities in and around their locations including:

• Location visits
• Repeat visits
• Unique visitors
• Time on location
• Pathing between locations

Through Digby Localpoint Analytics, brands can compare locations, determine patterns, and measure the economic impact and success of operations or marketing initiatives.

Learn more about Localpoint Outreach