Digby Localpoint™ Mobile Platform

What if you knew as much about what happens at your physical locations as you do on your website?

Mobile provides brands with a revolutionary tool: location awareness. Location awareness is completely transforming the relationship between brands and consumers. For the first time ever, brands have the power to know where their customers are — not just what they bought at the register. Now, brands can see who is near them, which of those people actually enter a location, how long they stay and what they do while there, without having to add any additional infrastructure.

What if you could send personal messages to consumers when and where it counts most?

Digby created the Localpoint Platform to give brands the power to interact with consumers in a way that really matters to them. Unlocking the location of your loyal customers when they arrive at your place of business and their consumer behavior once they are there allows you to market to them based on their preferences and buying habits. With Localpoint, mobile will become the smartest, most effective business intelligence and direct communication channel in your marketing mix.

Now you can. Introducing Digby Localpoint.

Digby Localpoint is a revolutionary mobile platform that enables location-based marketing, analytics and commerce for top brands. Through powerful web-style analytics into shopping activities at a brand’s physical locations and effective, targeted location-aware mobile messaging tools, Digby Localpoint enables brands to attract, influence, understand and own the relationship with their loyal customers across all channels through their own branded mobile experience.

Key components of the Digby Localpoint Mobile Platform include Analytics, Outreach, Venue and Storefront.

How It Works

Digby Localpoint enables brands to create geofences around their stores and other points of interest and embed those geofences into the brand’s app. Digby then leverages its patent pending technology to measure application engagement and events such as geofence entries/exists, store visits, UPC/QR Code scans and other key shopping-oriented events triggered through the application as the consumer visits the store and uses their smartphone to find and research products to enhance their in-store shopping
experience. The brand can then deliver rich, targeted messages in real-time for these various events directly to the branded app through a robust marketing campaign creation and management system. Consumers can then buy through the commerce functionality of the app or in the store, enabling brands to take a significant leap forward in understanding and influencing the consumer’s multi-channel
buying experience.

SDK or Full App Development

Localpoint can be added to a current branded app through a Software Developer Kit (SDK) or in a rich application developed by Digby.

Digby Localpoint helps brands:

• Effectively engage with consumers through their own branded app, based on their preferences and buying habits
• Understand when their most loyal customers visit their locations
• Uncover conversion rates for productspurchased in retail stores
• Drive traffic to their places of business with location-sensitive marketing programs
• Influence buying decisions
• Enable consumers to search, browse and buy products from their smartphones whether they are at home, on the go or in the store

Learn More About Localpoint Analytics