Leveraging Mobile’s Cross-Channel Power to Drive Store Analytics, Traffic, Engagement and Commerce

Currently more than 90% of multi-channel retail sales come from within the store. This revenue base is now under attack by the proliferation of smartphones and comparative shopping apps used within the store by consumers who want the best experience and price. In this upcoming webinar, guest speaker Julie Ask of Forrester Research and Eric Newman of Digby will discuss this opportunity and share insights into how a retail branded rich app can change the game in the retail store by enabling retailers to engage with their customers like never before. Specific initiatives to be covered, that can be driven directly through the retailer’s branded rich app, include:

-Driving store traffic by geofencing locations and sending promotional offers through push notifications and rich messages

-Engaging with consumers in the store through check-ins, bar code scans, promotions, and relevant offers

-Enabling mobile commerce for in the store or on the go

-Providing web-style analytics to the physical retail store like never before

With the tips and tactics shared by Ask and Newman, retailers will be able to achieve their strategic multi-channel goals through the implementation of best-in-class mobile applications.

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speakers:
Julie Ask, Vice President, Principal Analyst serving eBusiness & Channel Strategy Professionals, Forrester
Eric Newman, VP of Products, Digby

Read more at Mobile Marketing Association (posted May 07, 2012) Leveraging Mobile’s Cross-Channel Power to Drive Store Analytics, Traffic, Engagement and Commerce