How to Create a Great Retail Mobile App Experience

Retailers’ question of whether or not to create a mobile optimized user shopping experience was thoroughly answered and validated in 2010 as both Smartphone users and mobile commerce transactions soared to unprecedented levels. With Nielsen predicting that 140 million Americans will own a Smartphone by the end of 2011 and with nearly 50 percent of Smartphone owners already using or planning to use their phones for mobile shopping according to ABI Research, the big question of 2011 is how to create a retail mobile application(s) that will enable cross-channel marketing and sales, increase customer conversion and drive brand awareness to ensure the mobile optimized channel is a long-term strategic success.

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