How Pinterest is flipping the merchandising model for mobile retailers
“Mobile shoppers want to be able to find what they are looking for, share it with their friends and purchase it quickly and easily – often in 60 seconds or less,” said Dan Lowden, vice president of marketing at Digby, Austin, TX.
“Enabling social sharing on product pages allows retailers to see which products are most popular on mobile and then merchandise accordingly. Social media creates a two-way conversation between the consumer and the brand. Paying attention to social media channels lets retailers see which products are shared most often and receive the highest response. Retailers can also see what their most loyal – and disloyal – shoppers are saying about their brand and see where they are successful and where they need to improve,” he said.