Home Depot exec: In-store experiences help battle showrooming
NEW YORK – A Home Depot executive at the 2012 Motorola Solutions Media Day said that by combining in-store experiences with digital tools, retailers can get a leg-up on online comparison shopping.
Executives from Home Depot, Deloitte and Motorola Solutions spoke at the event about the ways that retailers are embracing technology. The session was moderated by Girish Rishi, corporate vice president of Motorola Solutions, Schaumburg, IL.
“I think retailers in general, and especially Home Depot, know that associates are our best tool,” said Jennifer Smith, senior director of store operations at Home Depot, Atlanta.
“Amazon does not have the ability to create an emotional connection in the aisles to solve your problem, to have a conversation, to hear about your day,” she said.
“We feel like the future is making sure that we are empowering and educating associates to create that emotional connection.”