Forrester Research Highlights Impact of Location-Based Marketing
As consumers migrate to smartphones, more retailers are rolling out new strategies that leverage customer engagement via mobile devices. One of these is check-in services, where the market opportunity is substantial.
A recent webinar titled, “Changing the Game in the Retail Store Through Your Own Branded Mobile Experience,” revealed that more retailers are investing in location-based marketing. The webinar discussed results from a Forrester Research survey which indicate that 114 million U.S. smartphone users employ check-in services. Forrester predicts that number will grow to 159 million by 2015. The webinar was sponsored by Digby, an Austin, Texas-based mobile platform solutions provider.