Digby launches Localpoint location-based marketing platform

Digby announced today the launch of Digby Localpoint, a mobile platform that enables location-based marketing, analytics and commerce for top brands.

Digby Localpoint enables brands to create geo-fences around their stores and other points of interest and embed those geo-fences into the brand’s app. Digby then leverages its patent-pending technology to measure app engagement and events such as geo-fence entries/exits, store visits, UPC/QR Code scans and other key shopping-oriented events triggered through the app as the consumer visits the store and uses their smartphone to find and research products to enhance their in-store shopping experience.

Read more at Retail Customer Experience (posted Jan 16, 2012 ) Digby launches Localpoint location-based marketing platform