Digby CEO: How Mobile Technology is Revolutionizing In-Store Shopping
Digby’s CEO and Founder, David Sikora was interviewed by Heesun Wee for a recent CNBC article on how mobile is dramatically affecting the in-store shopping experience.
There’s mobile technology-driven change brewing in the way you shop in brick-and-mortar stores.
Disappearing are the days when you walked in and headed blindly for the sales section; or located a much needed item then headed straight for the checkout counter. Retailers from Bed, Bath & Beyond to RadioShack are investing in new e-commerce technology that encourages consumers — often with smartphones in hand — to shop strategically for deals inside physical stores.
By “checking in” with your mobile device after you walk into a retail store — and offering some personal data including your location — shops in turn offer targeted digital deals right to your smartphone for immediate redemption. Retailers see enormous potential in marrying the physical-store experience with our growing dependence on smartphones. And that’s why a growing crop of startup software and technology companies are mining this fast-evolving e-commerce space.
Digby, a small company of 50 based in Austin, Texas, was founded five years ago and has been working with brick-and-mortar stores to leverage technology that includes location-specific messaging to target consumers on the ground. “The more profound opportunity for them is how mobile is going to impact how they engage with customers in and around their stores,” said David Sikora, Digby’s founder and chief executive. “The smartphone is so personal that you’ll never go anywhere without it.”