Digby Names SapientNitro As A Strategic Mobile Partner
Industry leaders team up to offer retailers and brands a rich suite of services based on Digby’s Localpoint Mobile Platform for the connected consumer
Austin, Texas and Boston —January 31, 2013—Digby and SapientNitro, a division of Sapient® (NASDAQ:SAPE), announced today that SapientNitro joined Digby’s Localpoint Partner Network. This mobile marketing partnership will allow retailers and brands to benefit from the combination of SapientNitro’s brand communications, digital engagement, and omni-channel commerce offerings and Digby’s Localpoint Mobile Platform, a powerful location-based marketing system enabling real-time mobile engagement of consumers around brick and mortar locations. This partnership will allow current registered retailers and brands of the Localpoint Mobile Platform access to SapientNitro’s expertise in mobile commerce, providing more immersive brand experiences for the connected consumer.
Localpoint enables brands to attract, understand, influence and own the relationship with their customers across all channels through branded mobile experience. The Localpoint Mobile Platform, comprised of analytics, outreach and venue modules, delivers powerful web-style analytics based on shopping activities at a brand’s brick and mortar store locations and effective, targeted location-aware mobile messaging tools to reach those consumers before, during and after their shopping experience.
According to a recent GFK Roper and SapientNitro poll, seven in ten (70%) Americans agree that “retailers could do more to enhance the in-store shopping experience.”
“This past holiday season marked a fundamental shift in how consumers personally connect with brands across all experiences,” said Michael Leonard, vice president of mobile marketing, SapientNitro. “The Localpoint Mobile Platform allows us to help transform the retail landscape by creating an experience for the always-on-the-go shopper. This partnership with Digby provides an opportunity to elevate the mobile and retail industry.”
“We are excited about this strategic alliance with SapientNitro, a company recognized and respected on the global stage—not only in the retail industry, but across many verticals, such as consumer goods, restaurant and hospitality, where Localpoint is a natural fit,” said David Sikora, President and CEO, Digby. “We look forward to bringing this combined managed service offering to market, making location-based marketing much more accessible and successful for marketers and brands.”
Digby also announced that Cabela’s selected Localpoint in a multi-year agreement to power its location-marketing shopper engagement strategy.
SapientNitroSM, part of Sapient® (NASDAQ: SAPE), is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating never-ending stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking.
SapientNitro’s Idea Engineers represent a connected powerhouse of creative, brand and technology expertise – one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients. We partner with industry-leading clients such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @SapientNitro.
Digby leverages mobile and location technologies to help brands achieve their strategic omni-channel goals – to drive store traffic through location-marketing, engage with consumers in the brick and mortar store, and provide web-style analytics to the physical store – all through their own branded mobile experience. Though the Localpoint Mobile Platform, Digby delivers hosted software, rich mobile application SDKs and full-service, turnkey mobile solutions designed for smartphones and mobile websites, allowing brands to attract, influence and own the relationship with their customers. Digby, powering millions of apps in thousands of locations around the world, has been enabling top brands since 2006 including HP, Cabela’s, RadioShack, Orvis and many more. Learn more about Digby at www.digby.com.
Media Contact for Digby
Catherine Seeds and Caitlin New