CTIA Wireless 2012: A Show of a Different Color
Several years ago, I met Dan Lowden, who was then with Wayport, at a CTIA show. After Wayport was acquired by AT&T (NYSE: T), Dan joined Digby as VP. He and CEO David Sidora told me about their company.
It is a mobile commerce company. Listen to this: location-based marketing. It helps retail stores build out their mobile strategies and use e-commerce . So, when customers walk into a store, they can communicate with the store. They get special deals and promotions on the screens of their smartphones. Imagine that.
This is a great idea that helps retail stores use new wireless technology to build their brands and get closer to customers in new and exciting ways. Everyone seems to love it — the customers and the companies.
As soon as customers walk into a store, they are connected. Digby has already worked with many major brands, including Bed Bath and Beyond, Cabela’s, Toys “R” Us, The Home Depot (NYSE: HD), Wet Seal, Brooks Brothers, Golfsmith, Orvis, Radio Shack, HP (NYSE: HPQ) and others.