Best Practices
Coca-Cola Freestyle: Location Marketing For Brands And Channels
Coca-Cola Freestyle Webinar: Location Marketing for Brands & Channels Today at Digby we are extremely excited to announce a webinar with Coca-Cola. Scott Cuppari, Coca-Cola Freestyle’s Senior Marketing Manager, will share his experiences using location-based marketing as a strategy …
Passbook 101: How to Leverage Passbook with Digby Localpoint
Passbook, Apple’s latest built-in application, is designed to allow consumers one place to hold all their relevant loyalty cards, purchased tickets, boarding passes and coupons. As Passbook adoption grows, it will increase consumer comfort and adoption of the use of …
Who wins the apps versus mobile sites debate?
Last Friday, Mobile Marketer asked us to weigh in on the continuos ongoing debate in the mobile sphere: mobile apps vs mobile web. Given our history as a company who began crafting retailer’s mobile websites in 2006, we were excited …
Mastering the New Era of Marketing
We have arrived to a new era of marketing. Before new media, brands marketed to consumers based on two important categories: history and demographic. Two categories that are, without a doubt, influential to marketing. They allow us to understand how …
My Personal Retail: Applying Personalization to Loyalty Programs, Virtual Reality, and Ecommerce
According to research by Unata, fifty-four percent of U.S. and Canadian consumers were considering ending their loyalty programs if they were not given tailor-made, relevant content and offers. Fifty-four percent. Cutting off completely. It’s no surprise they feel this way. …
A Response to (& Summary of) Retail TouchPoint’s 2012 Holiday Outlook Guide
Retail TouchPoints’s 2012 Holiday Outlook Guide, released Tuesday, summarizes the themes of the upcoming retail season and provides retailers with best practices. The guide emphasized the importance of mobile in the retail sphere, personalizing marketing, and social media as a …