Cabela’s Adds Mobile Commerce

As mobile commerce continues to expand rapidly, sporting goods retailer Cabela’s recently launched a new, mobile optimized web site for easy search and purchase. Key features of the new mobile web site include: rich product photographs, complete product descriptions, customer-submitted product reviews, shop by category, shop by brand, store locator, e-mail and a complete site search.
Through Digby’s Mobile Commerce Software Platform, Cabela’s is enabling mobile as a strategic channel that complements the retailer’s e-Commerce web site, catalogs and products sold in more than 30 stores in the U.S. and Canada. Digby powers mobile commerce sites for several retailers including: 1800Flowers.com, Godiva, Wet Seal and The Home Depot.

Read more at Retail TouchPoints (posted Jan 21, 2011) Cabela’s Adds Mobile Commerce