Author Archives: Digby

Location Analytics: A New Discipline at the Intersection of the Digital and Physical Worlds

Location Analytics, or the pairing of digital activity with physical world context, is likely to be the most important field in digital analytics over the next decade.

Coca-Cola Freestyle: Location Marketing for Brands & Channels

Scott Cuppari on the Coca-Cola Freestyle team’s experience using location-based marketing techniques & technologies to drive traffic & influence consumer’s behavior.

Retail TouchPoints Interview with David Sikora, CEO & Founder

David Sikora discusses innovations in mobile with Debbie Hauss, Editor-in-Chief at Retail TouchPoints during the Shop.org Annual Summit.

Digby at the 2012 Shop.org Annual Summit

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Photo gallery of Digby at the 2012 Shop.org Annual Summit, held in Denver, Colorado.

Sep 10, 2012

Fox Head Launches Mobile Optimized E-Commerce Site

The Pitch: Digby Localpoint Mobile Platform

Eric Newman, Digby’s VP of Product, goes up against four other companies to win a five minute “pitch-off” during the Mobile Marketing Association Forum in New York on June 12, 2012.

Digby Localpoint with AT&T

AT&T has partnered with Digby, the leader in mobile commerce for retail, to help brands achieve their strategic multi-channel goals to drive traffic and engage consumers through their own branded experience.

How to Drive Customers to Your Stores and Increase Loyalty through Location-Enabled Technology

As the number of Americans with smartphones passes the halfway mark this year, retailers have an opportunity to directly engage with their customers and go on the offensive against “Showrooming,” a trend in which consumers use their smartphones in a store to scan the barcodes of products to find better deals on Amazon or at a nearby competitor’s location. It is clear that retailers must go on the offensive against showrooming and find new ways to market to consumers and harness the power of mobile phones.

Digby at MMA Forum 2012

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Photo gallery of Digby at the Mobile Marketing Association Forum 2012

Going on the Offensive Against Showrooming: Leveraging Mobile to Drive Store Analytics, Traffic, Engagement and Commerce

Currently more than 90% of multi-channel retail sales come from within the store. This revenue base is now under attack by the proliferation of smartphones and comparative shopping apps used within the store by consumers who want the best experience and price.